Logo Animation for Dot Creative Group
Dot. Create Group is a private tattoo studio in New York City. They recently opened a new studio and inquired about animating their logo to project in their lobby. Without a particular vision in mind, they were open to explore different directions and concepts.
Contributions:
Art Direction
Concepting
Motion Design
LOGO ANIMATION
CONCEPTS
STATIONARY
The logo would animate on/off in a variety of effects, but the type itself wouldn’t move from the logo lockup too much.
Other styles could include:
Circle reveal
Bounce into place
Various letter transforms
Scale in / out
etc
ABSTRACT
More of an abstract take on the logo – breaking it apart and pulling it out of the lockup.
Not shown – but the logo animation could begin/end in the lockup state.
Other styles could include:
Wave text
Other grid formations
Animate the “dot”
etc
TYPE CENTRIC
Lean into animated type – either with the individual letters or the entire word. Break out of the logo lockup and manipulate the type in various ways.
Many options with this direction –
Include “creative group” text
Introduce different personalities (i.e. playful, serious, futuristic, etc)
